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How to Boost Your Website's Traffic with SEO in Canada
Are you a Canadian business struggling to attract more web traffic to your website? In today’s digital age, having an online presence is crucial for the success of any business, and Search Engine Optimization (SEO) is key to increasing your website’s visibility to potential customers. In this blog, we’ll explore how to use SEO to attract more web traffic to your website in Canada.
MISSION-DRIVEN
Understanding SEO
Before diving into how to use SEO, it’s important to understand what it is. SEO is the practice of optimizing your website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to your website.
Website SEO audits
1
Keyword research
Keyword research is a crucial first step in any SEO strategy. It involves identifying the keywords and phrases potential customers are searching for in relation to your business. Using tools like Google Keyword Planner, you can find out what people are searching for and tailor your content to include those keywords.
2
Content creation
Content development is based on keyword research and covers the terms that you believe are most essential to your company and sector. You may utilise content to reach and convert your target audience whether you run your business online or offline.
3
On-page optimization
On-page optimization involves optimizing individual pages on your website to improve their ranking on SERPs. This includes optimizing page titles, meta descriptions, headers, and content. By incorporating your target keywords into these elements, you can improve your website's relevance and authority in the eyes of search engines.
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